About AlphaFit
AlphaFit rejects conventional norms and redefines the standards of fitness equipment. They are innovative because they develop new products and apply technologies not before seen in this industry.
Within the fitness industry, they often find that product quality is compromised for low cost offshore manufacturing. As a business, they are focused on creating equipment that customers want, guided by an ethos to manufacture products in Australia that are functional, intuitive and built to last.
What differentiates AlphaFit as a top innovator from the rest is the ‘what’ and ‘how’. Their ‘what’ is their company focus; they pay attention to their customers’ problems, simplifying the over-complex, observing the little things that are changing and tracking trends that their competitors haven’t yet noticed. As an organisation, they yearn for negative feedback, as it drives them to improve and inspires them to deliver innovative solutions to their customers.
The ‘how’ is leveraging 22 years of embedded Australian manufacturing experience and having a team of skilled high performing individuals that are responsible for making the daily tasks of innovation happen.
AlphaFit is unbelievably passionate about improving and innovating, they release trailblazing products and strive to set the benchmarks within the industry.